When Joao Rodrigues Cabrillo sailed
into San Diego Bay on September 18,
1542, the history of the Portuguese in
California began. The Portuguese people
have long had a part in the history of
California and of the City and County of
Santa Clara. At one time they
constituted 70 per cent of the Santa
Clara population and have always played
an important part in the forming of the
community.
Many Portuguese came to California in
1849, as excited by recent gold
discoveries as the thousands of other
49ers who poured into the State. Mission
San Jose had Portuguese settlers in the
1850's and some of them drifted down to
settle in Santa Clara.
After the 1849 Gold Rush, it was
mainly in places like Newark, San
Leandro, San Jose and Santa Clara that
the Portuguese settled down to a life of
farming and dairying. Prior to 1908, the
Azores constituted the main source of
Portuguese immigration. Mass immigration
our of Portugal began in the 1870s. In
the decade 1861-70 only 2,658 came over
from Portugal, in contrast to 14,083 who
immigrated into the U.S. from 1871 to
1880. The settlers were farmers and sea
faring folk. They started farms and
dairies and worked in vineyards.
The early Portuguese settlers,
preserving a dedicated interest in the
land of their birth, started many
fraternal organizations. One of these,
the Sociedade do Espirito Santo (S.E.S.)
Was founded in Santa Clara on December
16, 1895. The Society sponsored the
annual celebration in honor of the Holy
Ghost. The celebration dates back to the
13th century, when Portuguese Queen St.
Isabel offered prayers to the Holy
Ghost, seeking an end to a raging gamine
and promising to build a church in His
honor if the famine were to end. This
celebration was held in Santa Clara
yearly until 1959 and was known as the
greatest of its kind among the
Portuguese in California.
The original organizers, not only
wanted to preserve a little of their
heritage, but wanted to be able to
provide some sort of aid for their
countrymen in case of serious illness or
death and, on January 18, 1896,
registered in the hall of Records in
Sacramento as the Sociedade do Espirito
Santo Beneficiente de Santa Clara. By
the end of December 1896, according to
Supreme Council records, they had
recruited 77 candidates. Besides being
able to offer financial aid to their
members, they wanted a place to observe
the annual celebration and also to hold
social functions. That was the building,
at the corner of Lewis and Lafayette
Streets, we know today as the S.E.S.
Corporation building. In January 1896,
the first Supreme Officers were elected
in Council No. 1, being recognized as
the Supreme Council. The first Supreme
President was Jose C. Soares; Supreme
Vice President, Jose da Rosa, Supreme
Secretary, G. R. Martins, Supreme
Treasurer, Manuel Vargas; Master of
Ceremonies, Manuel Faria; Internal
Guard, M.P. Quadrez; Marshal, Manuel R.
Martins. These first Supreme Officers
were to serve until June 27, 1898, as
evidenced by minutes of meeting shown on
next page. Growth over the next few
years was very slow, with the main
function being that of the Annual Holy
Ghost Festa. In 1898 Manuel J. Vargas
was elected Supreme President and,
according to the minutes, served until
1901. According to Supreme Council
records, the first membership
certificates entitled the member's
spouse to the sum of one dollar per
member when the member died; however, if
the spouse of the member passed away,
the member would receive 50 cents per
member. On January 29, 1899 Council No.
2 "Flor Açoriana," in Milpitas was
opened and May 14, 1899 Council No. 3
"San Jose", was opened. Both were
initiated by Manuel Vargas. Slow growth
continued to plague the society which
now had three council. Early reports, as
published in the Santa Clara News on
June 2, 1903, were that preparations
were being completed for the Espirito
Santa Annual Festa which would commence
on next Saturday at 7 o'clock when
members of the various Portuguese
Societies would march to the Espirito
Santa Hall where the queen would place a
crown on the altar of the chapel. An
outdoor concert by the Santa Clara
Marine Band would follow, during which
fireworks would be displayed. A dance
would fill the remainder of the evening.
On Sunday, the Societies would form at
the Hall and march to St. Claire's
Catholic Church where Mass would be
celebrated and Rev. Father Govenor of
Centerville would deliver the sermon.
After the service, the Societies would
again march to the hall where the queen
would return the crown to the altar of
the chapel. A free dinner would follow.
The Festa attracted great interest and
several thousand visitors would attend,
many coming from Monterey, Santa Cruz,
Gilroy, Oakland, San Francisco,
Centerville, Half Moon Bay and all
surrounding towns. The afternoon auction
of donations of livestock , etc. was
held to defray the expenses of the
celebration.
In June 1903, the S.E.S. Society, as
it was known in those days, held its
annual meeting at the Hall. The report
of the Festa was read and it showed that
$1,200.25 was realized and that expenses
were $900.25 leaving a balance of $300.
The Society also decided at the meeting
that any person was eligible for
membership who was born of Catholic
parents and was between 15 and 35 years
of age. It was also decided to hold a
grand initiation on the last Sunday of
October. Manuel Vargas, who was one of
the organizers of the Society, was
presented with a handsome gold metal, an
emblem of the Society for faithful
services. According to the old cash
books, the net assets of the Society
were $625.95. It was also learned by
researching the old minute books that
one of the benefits of the early days of
the society was that if a member was ill
and was treated by a doctor, the society
would pay that member $8.00 per week
while he was sick or pay it to the
doctor. It was at the annual convention
in 1905 that our first physician was
elected, Dr. George W. Fowler.
The main activity in the early years
was the Annual Festa and, as reported in
the Santa Clara News of June 12, 1906:
"the Portuguese Festa which began last
Saturday evening and ended at sunset on
Sunday was the largest ever held in
Santa Clara. It was estimated that
probably 16,000 people witnessed the
different features of the celebration.
The evening started on Saturday with a
procession of the Societies to the home
of the Queen Miss Laura Correia, who was
escorted to the chapel, after which a
grand display of fireworks was held, and
the Santa Clara Marine Band rendered a
fine concert. The pyrotechnical display
was usually good, the fireworks having
been made by Tony Cota, of Half Moon
Bay. Two pieces were decided realistic ,
one representing a battle between a man
of war and two forts, and the other an
imitation of a watermelon, the final
explosion caused it to open into pieces,
as though carved by a knife.
On Sunday morning the streets through
which the procession passed to Saint
Claire's Church were thronged with
people. The societies presented a fine
appearance, as they proceeded with their
handsome banners and numerous flags, the
members marching with bared heads and
bands playing the native hymns. A solemn
High Mass was celebrated by Father A. V.
Raggio and the sermon was delivered by
Father Souza of San Leandro. Upon
returning to the Hall from church a huge
barbecue was enjoyed by all, after which
the Santa Clara Marine Band gave a
concert and the auction sale of the
donated gifts was held. Some of the
cows, calves, goats, chickens and
pigeons were sold several times and all
brought good prices. The cakes and
oranges also brought good prices, five
oranges being sold for $5 and the last
one bringing $6.35. It was reported that
1700 pounds of beef was distributed for
the dinner."
The annual convention in November
1906 was held in Milpitas where business
of importance was transacted. The
Supreme Treasurer reported that the
Society was in a most flourishing
condition and reported a balance on hand
of $2,860.25. The Supreme Officers were
chosen for the ensuing year: Supreme
President Manuel Vargas; Vice-President,
G. V. Silveira; Secretary, J. G. George;
Treasurer, G. R. Martins; Master of
Ceremonies, J. S. Nunes; Marshal, A.
Oliveira; Inside Guard, A. F. Silva;
Physician, Dr. George W. Fowler. It was
also decided to hold the next convention
in Santa Clara.
The Festa held in 1907 surpassed any
of the previous years. There were large
crowds present Saturday night and all
day Sunday that thoroughly enjoyed the
amusement offered by the hospitable
Portuguese. The procession started at
7:30 Saturday evening from the home of
the Queen, Virginia Devorce, at the
corner of Bellomy and Madison Streets.
The procession was a long one, many
societies being in line, which was
headed by the Santa Clara Marine Band,
after which came the queen and her maids
and assistants, all beautifully attired.
The Parade went up Madison to Franklin
to Lafayette and then to the S.E.S. Hall
where the queen placed the crown in the
chapel.
As the procession moved down Franklin
Street, the scene was a most animated
one: The street ablaze with incandescent
lights and the bands playing the Holy
Ghost Hymn softly, while a plentiful
supply of red fire, burning all along
the way, further enhanced the prettiness
of the scene. The early trains on Sunday
morning brought more thousands, many
coming from far, while all of the
country roads leading into the city were
lined with vehicles and were filled with
members of the various Portuguese
Societies and their friends. At 9:30,
the processions started from the
Espirito Santo Hall, and proceeded along
Lafayette Street to Franklin, then east
on Franklin to Alviso Street to Saint
Claire's Church. The procession was in
three divisions. After Mass, the parade
returned to the hall where a dinner was
enjoyed. Two thousand pounds of beef and
1000 loaves of bread were prepared for
the occasion. During the afternoon, a
band concert was presented and the usual
auction was held. It was the center of
interest! Cows, calves, goats, chickens,
cakes, fruit, etc., which had been
donated were auctioned for a fine sum.
One cow was sold three times, each
purchaser giving it back to the society.
Joe Leal purchased a cow for $30 and
stated he would feed the cow for a year,
then would donate it back for the next
Festa. Chickens were sold for $3.50 each
and small cakes for $1. The celebration
was a big success. In November, the
Annual Convention was held in Santa
Clara at the Espirito Santo Hall and
Manuel Vargas was elected to his third
term as Supreme President. Our
membership had grown to over 200
members.
The Festa of 1908 was one to eclipse
all former celebrations. Three bands
were fired; the display of fireworks was
the most extensive seen for sometime and
the auction sale had a special feature:
a model ship which was made by Joseph
Baptista. It was a splendid model of the
steamship "City of Lisbon", which ran
from New York to Southampton. The model
was ten feet two inches long and two
feet wide. It was made of redwood and
every piece was carved by Mr. Baptista.
It took thirty days for him to complete
the work. The model had four
smokestacks, two masts, numerous life
boats etc. It was an excellent piece of
work and proceeds obtained from its sale
were to be used in paying the heavy
expenses of the Festa.
The month of July 1908 was indeed a
sad one for the Society. Supreme
President Manuel Vargas passed away
during his third administration, leaving
a great void not only in our Society but
in the community as well. His public
life, as a member of the Town Board, was
an example and an inspiration and his
private life glowed with purity and
nobility. As a result of Mr. Vargas'
untimely passing, Supreme Vice-President
John R. Carolo of Council No. 2 had to
take over as our Supreme President.
Growth was still slow and the annual
Festa remained the primary source of
income for the Society. In April of 1910
Mr. Frank Vargas appeared before the
town Board of Trustees to complain of
the numerous outside peddlers who were
in the habit of coming to town during
the Festa and taking a great deal of
trade away from the stands in the charge
of the Festa Committee. The matter was
discussed and Mr. Vargas was instructed
to see the City Attorney in regard to
the matter since the committee wanted to
be protected and, if possible, have the
visiting ice cream vendors, etc. pay a
heavy license fee.
It became evident from the minutes of
a special meeting held in August of 1911
that problems were on the horizon. This
meeting was called by the President of
the Directors, M. S. Santos, to deal
with the subject of the Committee of the
Festa having declared themselves
Directors of the Corporation of the
S.E.S. This was discussed and it was the
general opinion of the members of the
Board that a Committee of three members
be appointed to start an action against
the members of the Committee of the
Festa. M. S. Souza, A. F. Silva and Joao
L. Azevedo appointed were appointed to
this committee. They gave power to
Francisco Neves, Secretary of the
Council, to initiate a suit against the
members of the Festa Committee that
revolted against the Society, to wit:
Joao Pacheco, Manuel da Rosa, Manuel
Fragosa, Joao P. Azevedo and M. R.
Martins. At the first meeting of the
Directors of Council No. 1 of S.E.S.,
Brother Directors were M. M. Souza,
Pres., M. W. Rogers, Vice-Pres., M. S.
Furtado, Secretary, M. N. Esperanca and
Antonio Vargas Directors. They received
the books and monies from the previous
Directors and found everything to be
correct. The report of the Directors at
their meeting showed that they had
$4,180.44 which was on deposit in the
Mission Bank of Santa Clara.
An article appeared in the Santa
Clara News on April 9, 1912, with the
caption "Riot and Bloodshed may mar
Festa." Town officials feared trouble
and asked the City to stop the Carnival.
They believed that if the Portuguese
Annual Festa were held in Santa Clara
that year, by either faction until the
trouble pending in courts, was resolved,
it would lead to fighting, rioting and
possible bloodshed. The above is in part
from the communication sent to the town
trustees by officers and directors of
the Sociedade do Espirito Santo.
On March 18th, the Town Trustees
granted A. G. George, R. Martins, Frank
Neves, M. M. Souza and Alfred Cunha, who
purported to be a committee from Council
No. 1 of the Sociedade do Espirito
Santo, permission to discharge
fireworks, hold a Portuguese Festa
celebration and parade the streets
within the corporate limits of the town
of Santa Clara on June 1st and 2nd. John
Pacheco, President; Manuel Rocha,
Vice-President; John Fragosa, Secretary;
John P. Azevedo, Treasurer and M.
Martin, Marshal handed in a written
protest. Action in the matter was laid
over because for the prior six months
there had been a war between the members
over land and money matters.
On April 22, 1912 the Town Board
rescinded its action to grant permission
to a committee of Sociedade do Espirito
Santo Council No. 1 to hold a Portuguese
Festa in town, parade certain streets
and discharge fireworks and denied said
committee all privileges requested.
At a later meeting of the Town Board,
a committee from the Sociedade Espirito
Santo, a Corporation, consisting of John
Pacheco, Manuel da Rosa, John P.
Azevedo, Manuel Fragosa and Manuel
Martins, who claimed to be the committee
representing the vast majority of the
Portuguese residents of the town and to
represent the society which had always
held the celebration, filed a protest
and a prayer for the rescinding of all
privileges. The matter had been argued
the previous week before the Trustees by
Attorney R. C. McCormish, representing
the committee headed by Mr. George, and
Chas Thompson and behalf of the
committee chaired by John Pacheco. In an
interview, John Pacheco stated "I am
perfectly willing to arbitrate the Festa
question. Let each side select two men
and let an outsider be selected as the
fifth and I will willingly step aside
and boost the celebration. All I want is
peace and justice, to see the
celebration carried on by all our people
and not by a handful. The feast, whether
carried on by these men, by us or anyone
else will not have the same religious
features, if the matter is not set
peacefully. We are going to take legal
steps in San Jose and perhaps in Santa
Clara to stop any attempt to hold a
celebration under the name of the
Celebration of the Feast of the
"Espirito Santo."
In an article in the Santa Clara News
April 30, 1912, a statement was made by
Supreme Secretary Frank Neves which read
as follows: "In justice to the Society
about to hold the annual celebration of
the Holy Ghost in Santa Clara on June
1st and 2nd and also to enlighten the
public at large who might have gotten
the wrong impression from the article
published in the Mercury, on April 23,,
touching on action of the City Council,
revoking the permit granted to a
committee of this Society a month ago, a
few words of explanation will not be
amiss, vindicating this committee's
going ahead and holding the celebration
on the aforesaid dates. Sociedade
Espirito Santo Council No. 1, S.E.S. is
the Mother Council of the Order and the
first to hold the "Festa of the Holy
Ghost" eighteen years ago and each
succeeding year thereafter. It is also
recognized by the Supreme Council, a
Corporation, incorporated under the Laws
of the State of California. Through
dissension in the Council, five members
formed themselves into another council.
They claimed the Corporation which had
become dead in the Order as No. 1 was
working under the charter of the Supreme
Council. Since the Directors and members
of Council No. 1 did not consent to the
surrender of the Corporation, nor even
to recognize the dissenting members, the
bolters then claimed to have renewed the
old corporation and declared themselves,
as the bonafide Sociedade Espirito
Santo. The Supreme Council had not given
them recognition, so consequently, they
cannot be what they represent
themselves. This committee appointed and
elected in regular meeting of Sociedade
Espirito Santo, Santa Clara, Council No.
1 "S.E.S." applied in "Good Faith" as in
former years for a permit to hold the
celebration of the Holy Ghost with all
its elaborations which the City Council
promptly granted. Then came the protest
from the opposing faction and, after
deliberating on the question, the City
Council revoked the permits. The
Constitution of the Order stipulates
that the Festa must take place annually
and the committee is making all
arrangements to hold the event on the
date originally set."
The Festa was held on June 1st and
2nd; however, on Saturday evening a near
riot created considerable consternation
among the Portuguese residents of Santa
Clara who were then at hors de combat
over the annual celebration of the Holy
Ghost. A number of head officials of the
Portuguese Society endeavored to
secretly transfer the crown, which is
considered to be a religious symbol,
from the home of F. Cunha on the corner
of Main and Washington Streets to that
of Manuel Gonsalves. The opposition
forces became aware of the move and
planned to gain possession of the crown.
As the forces began to gather and a
battle royal was about to begin, a
"hurry-up" call sent for the police.
Cooler heads calmed the warring
factions; the crown was safely stored
away in the home of Gonsalves. The
crowds dispersed. There was a strong
determination on the part of the
anti-Festa forces to secure possession
of the crown, without which the proposed
celebration could not be conducted. Even
the women had taken sides in the
controversy and a decided breach was
inevitable in the Ladies' Auxiliaries of
the various societies. One prominent
woman, according to an opposition member
stated that she would gladly give her
life in an attempt to gain possession of
the crown. With the same spirit full of
energy and vim which had characterized
the opening of the Festa, it came to a
close on Sunday evening. Never before in
the history of Santa Clara had such a
successful celebration taken place among
the Portuguese people - a feast that was
noteworthy in regard to the efforts that
sustained it, and more praiseworthy than
ever before because of the peaceful
spirit that hovered over it.
The situation continued in the
California Superior Court in San Jose
until the later part of June of 1912.
The Superior Court rendered its decision
that the Conselho Subordinado No. 1 da
Sociedade do Espirito Santo although
organized on December 16, 1895, had been
incorporated on November 14, 1910 and
that the Sociedade do Espirito Santo was
a corporation duly incorporated on the
2nd day of January 1896 and that they
were separate and distinct
organizations. The court also decided in
favor of the Sociedade do Espirito Santo
with regard to the real property located
at Lewis and Lafayette Streets in Santa
Clara.
In July 1913, all legal transactions
regarding the sale of the Sparrow
property on Grant Street between Benton
and Fremont Streets to Council No. 1 of
S.E.S. had been completed and building
was to start at one. A portion of the
grammar school building was moved to the
property and was to be erected on the
Fremont Street side. It was to be
remodeled and enlarged and used as the
lodge and social hall of the Society. A
chapel was in the planning stages on
Grant Street. The grounds were to be
improved and used for the annual Festas.
That property currently is the location
of the motel owned by the Supreme
Council.
By 1914, conditions had progressed to
the extent that the Annual Festa was
held on the new grounds and the
Sociedade Espirito Santo Corporation had
their Festa on the same day and all went
well. In 1915, things were starting to
look better. Under the leadership of
Joao L. Azevedo, Council "Santo
Antonio," No. 4, of East San Jose was
opened on May 28, 1915. In June, with a
dual celebration of the Annual Festa,
with two parades and two queens and two
barbecues, it was estimated by the Santa
Clara News that 20,000 Portuguese from
San Franscisco, Alameda, San Mateo and
Santa Clara counties divided their
allegiance between the two celebrations
and a solemn High Mass was held in our
new chapel. The Annual Festa of the
Supreme Council of S.E.S. in 1916 was
held on the new grounds on Grant Street.
The royal escort, led by the Society's
own band, paraded to the home of the
Queen on Saturday evening, thence to the
chapel and S.E.S. grounds. An elaborate
display of fireworks announced the
arrival of the Queen. An open-air
platform had been built for American
dances, while the time-honored
"Chamarrita" took place in the new
auditorium. The Sunday morning parade
was equally magnificent with three bands
and a string orchestra and thousand so
marching delegates and participation of
the S.P.R.S.I., U.P.E.C., I.D.E.S., St.
Anthony's Co. 1, S.E.S. No. 2 of
Milpitas, Council No. 3 of San Jose and
Council No. 4 of East San Jose. It
indeed was a glorious Festa. At the
annual meeting in August, 1916, it was
reported that 85 head of cattle were
received, as well as a number of cakes,
turkeys, chickens, etc., and all were
sold for a good amount. The sum of
$2,569.16 was taken in during the Festa
and the expenses were $1,265.00 leaving
a balance of $1,303.46. Of this amount,
$1,100.00 was paid on the debt of Festa
property, leaving $203.46 in the hands
of the committee.
Things were starting to look better
and on May 6, 1917, under the leadership
of Supreme President, Mathias F. Cabral,
Council "Flor do Espirito Santo" No. 5
was opened in Tracy. The $50.00 policy
and the $100.00 policy had been
introduced and assets were nearing
$6,500.00. The annual Festa held in
June, 1917, was far the most successful
and enjoyable ever held in Santa Clara.
It was estimated that 15,000 people
participated in the festivities on
Sunday, coming from all parts of the
county and the bay cities. Automobiles
and carriages lined the streets and the
grounds. The parade on Sunday morning
was held at 9:30 and was a most
beautiful sight. The Santa Clara Band
led the procession, several of other
Societies followed the San Jose Band,
then the San Leandro Drill Team, a
number of children around a Mayple, St.
Anthony Society, Grant School Drum
Corps, Santa Clara Drill Team, one
hundred little girls in white scattering
rose petals in the path of the queen.
The parade left the grounds on Grant
Street, passing along a number of
principal streets and returned to the
S.E.S. Chapel where High Mass was
celebrated and the queen was crowned. At
the conclusion of the Mass, the members
were entertained by a great barbecue on
the Grant St. grounds. It was reported
that 2000 pounds of meat and 1500 loaves
of bread were used. After the barbecue,
the auction commenced with many head of
cattle, chickens, pigs and rabbits being
sold in addition to cakes, fruits and
wearing apparel. It was reported that
one calf brought $67.00. The Festa
Committee President, M. N. Esperanca,
was especially pleased at the Festa's
success. However growth of the councils
remained slow due to the war.
The Festa in 1918, was particularly
notable for the genuinely patriotic
American color and enthusiasm evident
throughout the parade. The Stars and
Stripes shone everywhere along the lines
of marchers, while bands of children in
blue sailor costumes or in the olive
drab of the army lent a wartime aspect
that was still more effectively
accentuated by a group of girls in
picturesque and characteristic Red Cross
gabardines and caps. The Red Cross
Mother, "the greatest mother in the
world," was represented and following
her, were Red Cross nurses ranged in two
line and bearing between them a mammoth
American flag. The Supreme Secretary,
Manuel F. Furtado, left office to serve
in the Military from 1918 to 1919 and
John R. Carolo served as Supreme
Secretary until his return in late 1919.
By 1920, the war was over and things
were looking better. Under the
leadership of Supreme President Manuel
R. Oliveira, Council "Flor de Ripon" No.
6 was opened October 28, 1920. The
$300.00 policy had been added. In those
days, in order to open a new council, a
request was made in writing on an
official from with a $10.00 fee, which
was sent to the Supreme President for
his consideration. The $10.00 fee was
turned over to the Supreme Council. The
Society continued to see growth after
World War I and, under the
administration of Supreme President M.
G. Pereira, Council "Gustine" No. 7 was
organized on September 4, 1921, and
Council "Terceira" No. 8 of Newark was
organized on September 18, 1921. The
Society had assets in the grand amount
of $1,214.01.
In 1923, another council was opened
during the administration of Supreme
President Frank P. Gomes, Council "Flor
da Mocidade" No. 9 of Rio Vista, on
January 7, 1923, and the assets shot to
an all time high of $11,104.92. 1924
brought even more prosperity. On January
13, 1924, Supreme President Frank A.
Machado, opened Council "Sao Jorge" No.
10 in Crows Landing. On November 15,
1924, newly installed Supreme President
J. G. Pereira opened Council "Flor de
Hollister" No. 11 and on November 1,
1923, he opened Council "Portugal" No.
12 in Sacramento. The Convention of 1925
was held at the S.E.S. Hall at Grant and
Fremont Streets in Santa Clara with
Council No. 1 as the host council. There
was a parade from the hall to St.
Claire's Church where a Mass was
celebrated for the souls of the deceased
members. After the Mass, the parade
returned to the hall where the
Twenty-Fourth Annual Convention was
declared open at 10:00 a.m. It was
estimated that, in money and property,
the S.E.S. had assets of $75,000.00 and
paid the highest sick benefit of any
Portuguese Society in the State.
In February 1926, the Santa Clara New
reported that the S.E.S. Supreme
President, Frank F. Vargas, along with
Supreme Secretary M. S. Furtado, Supreme
Treasurer M. F. Cabral and Supreme
Directors were going to leave Santa
Clara early Sunday morning, February 7,
and travel to San Rafael to institute a
new council with 25 charter members. It
was on that date that Council "Fe no
Espirito Santo" No. 13 was organized.
The next few years proved to be even
more fruitful with Council "Watsonville"
No. 14 being opened on November 7, 1927,
and Council "Salinas" No. 15 on December
4, 1927, by Supreme President John H.
Machado, who also organized Council "San
Juan Bautista" No. 16, 1928 and Council
"Estrela do Norte" No. 17 of Los Banos
on April 16, 1928. Not only were the
councils and the membership growing, but
we were able to boast the assets to
$29,710.45.
At the Annual Convention in 1928, it
was decided that, as of January 1, 1929,
no candidate or member could be admitted
into Class B membership; this left only
Class "A", a $300.00 Certificate of
Insurance of Class "C", a $50.00
Certificate. The constitution also
provided that, if a member of Class "A:
should pass away and had no one to take
charge of his funeral and pay the
expenses, the council to which he
belonged would take charge. Said council
would be allowed not more than $200.00
for the funeral expenses and if the
member belonged to Class "C", then the
maximum allowed would be $50.00 and the
bill of the Undertaker who directed the
funeral was to be sent to the Supreme
Directors with a copy of the Death
Certificate certified by the President
and Secretary of his council and bearing
its seal. The respective amount, as
previously stated, could never be
exceeded and the remaining balance would
then be paid to said member's
beneficiary. Earlier we spoke of the
sick benefits that were paid by the
S.E.S. as opposed to those of other
Portuguese Societies. The S.E.S. paid to
those members who were entitled to the
sick benefit, the sum of $5.00 for the
first week, the following two weeks
$8.00 per week, then $10.00 per week for
the following ten weeks and, if the
illness continued, they were paid $5.00
per week for the next sixteen weeks and
then $4.00 the last week, provided all
illnesses were verified by a doctor's
certificate. The maximum benefit was
$205.00 for any sickness. After six
months waiting period from the date of
last payment, they were entitled to an
additional benefit, providing their dues
have been paid to date. If a member,
after receiving two periods of sick
benefits, was declared incurable by his
doctor and he was unable to work and had
no income, the member could receive
$6.00 per month while he lived or the
circumstances of his condition
continued, so long as his dues were
paid.
During 1929 under the leadership of
Supreme President A. A. Costa, two more
councils were organized, the first being
Council "Sao Gabriel" No. 18 of
Stevinson on September 1929 and Council
"Costa e Pereira" No. 19 of San Luis
Obispo on October 28, 1929. It was
apparent by 1930 when Council "Andre
Azevedo" No. 20 of Mountain View was
opened on October 4, 1930 when Council
"Andre Azevedo" No. 20 of Mountain View
was opened on October 4, 1930, by
Supreme President Andre Azevedo, that we
were well on our way and future growth
was most certain. The next five years
brought more prosperity and thirteen
more new councils and assets were
increased to $34,452.66. Between 1936
and the end of 1940, twenty seven more
councils were opened. Membership had
grown to 1,869 and the Society was able
to boast of assets in the amount of
$97,109.59 and a total of $376,700.00 of
insurance in force. With the outbreak of
World War II, the Supreme Council
established a Military Fund which was an
assessment of fifty cents annually, per
member, except for those members, who
were in the Armed Forces. The assessment
was to be paid as follows, .25 cents in
January and .25 cents in July each year.
The assessment would only apply until
November 14, 1945. This fund was to pay
the dues of the members while they were
serving in the Armed Forces.
Growth continued during the war
years, but at a much slower pace. Only
four new councils were opened between
1941 and the end of 1944. This may have
been inspired the Supreme Directors to
introduce five new policies in 1944,
they being the Juvenile Thirty Year
Endowment, Juvenile Twenty-Five Payment
Life and for Adult members the
Twenty-Five Payment Life, Thirty Year
Endowment and Endowment at Age
Sixty-Five. It was also decided to
organize the juvenile class of
membership This was done during the
administration of Supreme President Joe
P. Luiz, who was instrumental in the
class being initiated. His son, Joe P.
Luiz, Jr., was the first S.E.S. Juvenile
member. As a result of the juvenile
class being organized that year, 897 new
members were initiated and $340,000.00
of insurance was sold. The following
year two new policies were introduced:
the Twenty Year Endowment for Juveniles,
the Twenty Year Endowment for adults.
With the war ending in mid-1945, the
years to follow again proved to be
fruitful and in 1952 another great
milestone was reached during the
administration of Supreme President, Joe
A. Bello of Council No. 21 of Newman.
The female class of membership was
introduced and Joe's wife, Mary M.
Bello, was the first female member of
the S.E.S. prior to 1951, the wives of
the Supreme Officers, if they traveled
to the Official Visits or meetings, had
to wait in the car as they were not
permitted to attend, even though they
might have worked all day helping to
prepare the meals that their husbands
would enjoy that afternoon or evening.
The admission of the female class of
membership was just one of the two major
changes which had occurred within five
short years.
In 1959, the last Festa was held by
the Supreme Council on the Santa Clara
grounds and the Supreme Directors leased
the property to the Travelodge
Corporation. They were going to raze the
buildings and build a 60 unit Travelodge
Motel, complete with a pool. The project
was estimated by the City of Santa Clara
to be valued at $194,000.00. The S.E.S.
by then had grown to the second largest
Portuguese Fraternal Society in
California. The motel did not do well
and after not too many years, their
lease was sold to the University of
Santa Clara, which today leases it from
the Supreme Council fro the sum of
$700.00 per month. Their lease will
expire in the year 2010, at which time
everything reverts to the S.E.S. The
1960's brought many changes and firsts
to the Society. The First was in 1967,
in Santa Cruz when Olivia T. Machado of
Council No. 51 was elected and installed
as the first lady to serve our Society
as Supreme President. She not only the
first woman to serve as President, but
was the first President to initiate over
1300 members.
At the 1968 Convention in Turlock,
the S.E.S. Choir held its first
performance under the direction of Irene
Mello and, at the Annual Convention held
in Monterey in 1969, a resolution was
adopted that the S.E.S. award two
college scholarships annually in the
total amount of $500.00. Today, 25
college scholarships, totaling
$20,000.00, are given annually to high
school students who are members in good
standing, who maintains a G.P.A. of 3.00
or better. Since the first two
scholarships were awarded, there have
been a total of 540 scholarships
presented. Another proposed change was
introduced at the same Monterey
Convention. That was, that the S.E.S.
start a youth movement in order to get
our young people interested in the good
works of the Society and to lay the
ground work for their continued
participation as adults. A committee was
appointed to draft guidelines for the
youth movement and to bring them back to
the 1970 convention. This was done and
the Junior Movement became a part of our
constitution. It was unfortunate, but
nothing was done for twelve years.
The seventies brought the beginning
of direct billing at the suggestion of
Supreme Secretary-Treasurer Carlos R.
Salvador and the waiver of extra lodge
dues to members holding more than one
policy in the same council. Double
Indemnity or Accident Death Benefits had
also been in effect for about ten years,
available to adult members under the age
of 55 who purchased a policy of
$1,000.00 or more. Our membership by
1970 had grown to 9,932 with almost 6
million dollars of insurance in force,
and the road ahead was wide open for
future growth.
The Home Office, as we know it today,
was completed in October, 1971. The
original downstairs portion, which now
houses the S.E.S. Museum and served as
the Office for approximately 10 years,
was completed in mid 1960.
Although the Festa grounds no longer
existed after 1960, we have continued to
observe that Festa concept in a small
way by holding a Mass which is finalized
with the crowning of the queen and a
complimentary luncheon each year before
the start of our Annual Convention.
The Past Supreme Presidents and
Honorary Supreme Officers held their
first annual meeting on April 18, 1970,
to study the best interests of the
Society. 1971 was the first year that
the membership surpassed 10,000 and the
year ended with assets of $2,042,362.33,
a gain of $195,414.07, the largest
increase ever. Council "Amizade" No. 79
of Vallejo was organized October 23,
1971 by Supreme President Paulo R.
Goulart and Council "Louie Carrancho"
No. 80 of El Cerrito was organized
January 25, 1976, by supreme President
Louie Carrancho.
By the end of the seventies the
membership had grown to the point where
hand posting was becoming too time
consuming and it was determined that
perhaps it was time to consider bringing
the S.E.S. into the computer age.
In 1980, the first computer was
purchased and work was started to
prepare the necessary programs to print
all reports, monthly billing and status
reports of the secretaries of the
subordinate councils and in late 1981,
the first computer printouts were
distributed to the secretaries of the
subordinate councils.
By the end of 1982 we were completely
computerized. Also in 1982, the first
Junior Councils were organized: the
first in Watsonville, Council No. 59,
and the second in Newark, Council No. 8;
however, both were doomed to failure due
to lack of support from the adults. The
S.E.S. Newsletter was also introduced in
1982 as a quarterly publication and has
continued since, being mailed to
approximately 7,000 S.E.S. households.
In 1983, the Board of Directors, with
the help of recommendations from the
subordinate councils, selected the first
Fraternalist of the Year for the S.E.S.,
Antonio C. Cardoza, a Past Supreme
President from Council No. 75. This has
become an annual event with an
outstanding Fraternalist being chosen
annually.
Another milestone reached in 1983,
was the first Annual S.E.S. Family Day
which was held at the Stanislaus County
Fairgrounds in Turlock and it has grown
every year since that date. In April
1985 the Special Whole Life Policy was
introduced. 1986 brought the founding of
our S.E.S. Museum at the suggestion of
Past Supreme President and S.E.S. Dean
Simon Cordeiro. Today the Museum is
still growing and many donations, both
material and monetary, have been made to
the Museum.
Another great milestone was attained
at our annual convention in 1987, when
our first Supreme Junior President was
installed, Bernadette Oliveira, daughter
of Past Supreme Presidents Joe D. And
Mary Oliveira of Council No. 76 and the
first Junior District was organized in
Council No. 18 of Stevinson. Since that
date, six additional junior districts
have been organized: No. 2 of Council
No. 36 of Livingston, No. 3 of Council
No. 25 of Modesto, No. 4 of Council No.
76 of Elk Grove, No. 5 of Council No. 82
of Los Gatos, No. 6 of Council No. 52 of
Merced and No. 7 of Council No. 1 of
Santa Clara. Hopefully more junior
districts will continue to be organized.
Also in 1987, under the leadership of
Supreme President George M. Santos,
Council "George M. Santos" No. 81 of
Lompoc on organized on July 16. The
Annual Convention in 1988 brought the
adoption of the Junior Member Movement
Committee to assist in promoting the
youth movement within our society.
In 1989-1990 the S.E.S. experienced
another great year of growth under the
leadership of Supreme President Joe A.
Machado, when over 1200 new members were
initiated and over 10 million dollars of
insurance was sold.
The year 1991 brought the
organization of another council, under
the leadership of Supreme President
Helen Machado. Although she went through
much illness and hard times, she still
had the will power and devotion to the
S.E.S. to found Council "Helen Machado"
No. 82 of Los Gatos which opened on
March 1. On June 1, 1997, council "Abilio
F. Freitas" No. 83 of Lody, under the
leadership of Supreme President Abilio
Freitas, was organized and on January
31, 1999, our newest council "Mary Lou
Laranjo" No. 84 of Traver was organized
under the leadership of Supreme
President Mary Lou Laranjo.
In 1992, we saw the retirement of
Carlos R. Salvador, Supreme
Secretary-Treasurer, after 29 years of
dedicated service to the S.E.S. and his
son John A. R. Salvador was elected to
take his place as a second generation
Supreme Secretary-Treasurer to serve our
great Society. At that time a committee
was appointed to begin preparations for
the Centennial Celebration to be held in
Santa Clara in 1995. The Centennial
History Book Committee, appointed in
early 1991, has been working on the
research of historical events of our
great society since August 1991. Many
hours of research have been done at
libraries, court houses, historical
societies and Supreme Council records,
in order that a history book could be
completed with as much accuracy as
possible.
We hope that you enjoyed reading the
history of S.E.S. as much as the
committee enjoyed their research.